Friday . December 05 . 2008
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Lunch Box Hot With Collectors By Orlando Sentinel - Daily News of Los Angeles - 04/09/1990 Since the 1950s, the lunch boxes carried to school by youngsters have been an important means of expressing individuality. Now sought by adults, perhaps as a means of recapturing childhood, lunch boxes of past decades are today's hottest collectible. Activity is as strong as the vibrant graphics on the vintage boxes, with collectors willing to pay up to $2,000 for a mint-condition metal Jetsons box that cost $1 five years ago. But such skyrocketing prices and prominence are less the result of nostalgic spontaneous combustion than of a market deliberately created and cultivated by lunch-box maven Scott Bruce.
He is author of "The Official Price Guide to Lunch Box Collectibles" (House of Collectibles; $9.95, paperback); "Lunch Box: The Fifties and Sixties" (Chronicle Books; $14.95, paperback); and editor of a newsletter, Hot Boxing: The Quarterly of Lunch Box Collecting.
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