Thursday . November 20 . 2008
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Lunch Boxes Bring In The Bread Contra Costa Times - 08/30/1996 Remember your grade school lunch box? Remember dropping it, punting it and otherwise abusing it at the end of the school year so your mom would be forced to buy you a new one come September? Well, you might be kicking yourself today. Lunch kits have become serious collectors' items, with some vintage models in mint condition worth thousands of dollars.
Lunch kits first become "cool" in the early '50s, when companies like Aladdin began featuring TV and movie characters in their designs. Aladdin's Hopalong Cassidy model, introduced in 1950, was the first character lunch kit. The fact that thousands of Hopalong Cassidy lunch kits were produced, however, has diminished their value to collectors. A "Hoppy" lunch box and bottle are worth about $350 today, a tidy sum but nowhere near what more rare models would fetch.
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